The Julie/Julia Project – A Blogging Success Story

The other evening I was sitting with some friends and we started to talk about the movie Julie & Julia and the blog. One of the women hadn’t heard the story….

The Blog: Julie & Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen.
Take a step back in time…. Julie Powell began blogging on Sunday, August 25, 2002.

The blog was about Julia Child and her book “Mastering the Art of French Cooking”. The blog quickly gained a large following.  This blog even predates WordPress which started in 2003. Having a unique great idea and posting regularly is the perfect recipe for blogging success.

You can find the original blog here in the Web Archive.

The Book Deal: Sept. 22, 2003 “I have landed a book deal”!
It wasn’t so much that Julie Powell had amazing writing abilities that landed the book deal, it was the fact that her blog had an established readership. The publishers knew that her blog had already created a market for the book and the media had already picked up on her story. The book would practically sell itself.

The Film: A film adaptation, also based on Julia Child’s autobiography My Life in France, directed by Nora Ephron, and titled Julie & Julia, was released August 7, 2009. It stars Amy Adams as Powell and Meryl Streep as Julia Child. It is an enjoyable film especially for a blogger who also likes to cook!

The Julie/Julia portfolio and the surrounding publicity changed Julie Powell’s life and rocked her marriage. Powell’s second book, Cleaving: a Story of Marriage, Meat, and Obsession, which details affairs she had after the first book’s publication, as well as her experiences learning the butcher trade, was published November 30, 2009. You can read more about Julie Powell on her current blog.

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