The Fresh trend:
Google regularly pushes out new updates to its algorithm in an ongoing drive to return the most relevant results for users. In fact, Google changes its search algorithm up to 500 times a year, that’s once or twice a day! On November 3rd, 2011 Google added freshness criteria to search engine results. Result will not appear in chronological order but their age will be checked as part of Google’s process for determining relevance.
Google’s Caffeine web indexing system now crawls the web for fresh content quickly on an enormous scale updating Google’s index of Web sites continuously. Google crawls the content from real-time social networks such as Twitter, Facebook, and Google+ to determine what content people are interested in NOW. Google also uses the RSS feed to know which content from a website is the freshest.
Different searches have different freshness needs
When freshness matters
When “Googling” a topic such as the Oscar predictions, freshness criteria matters. You want predictions for the upcoming 2012 Oscars not predictions for past Academy Awards.
Until now a search for an annual conference could display content from previous conferences before the recent event information. With Google’s fresh results you can now expect to find this year’s current information at the top of the results.
When it doesn’t
Often when searching it won’t matter when the content was published. If you’re wanting a great banana muffin recipe (unless you specify a date) you can expect an archived result.
This algorithmic improvement is designed to better understand the level of freshness required. When it matters you can expect Google to deliver the most up-to-the-minute answers without specifying “2012” in the search terms.
WordPress websites will benefit:
From an SEO (Search Engine Optimization) perspective, Google’s freshness update has added more to the value of blogs and RSS feeds. Google has somewhat leveled the playing field for the new kid on the block. Well established sites can’t sit back and rely on static previously indexed content. Bloggers who continue to create new, engaging content on a regular basis should benefit.
WordPress began as a blogging platform so websites built with WordPress come RSS feed enabled. If you don’t already know what an RSS feed is then you may be interested in reading RSS Feeds explained. If your website hasn’t been built with WordPress you now have another reason to make the change over to WordPress.