Writing for the web is different from writing for the printed page. A challenge with web writing is that you aren’t just writing for site visitors you are also writing your copy for search engines.
Some things to consider…
- Who is your target audience? The first and the most essential requirement in content copywriting is to understand the target audience of the web site
- What tone of voice suits your site? Should your site use a personal/casual or a more formal and official tone of voice
- People don’t read on the internet – they scan. It is important to provide information in bite-size chunks
- What is the purpose of your site? What action are you wanting from your site visitor?
- Keywords and phrases need to be incorporated into the text for search engine optimization
- Keywords need to be researched. There is no point optimizing your site for words that people aren’t using when searching.
A web copywriting SEO expert will edit your web copy or provide copy with consideration to search results and your audience.
Contact me to discuss your copywriting needs.
